Creative director job profile | 蘑菇视频黄片.ac.uk

Creative directors are big-picture people, managing teams across multiple accounts with an inspiring 'book' or portfolio of work

In the role of creative director, you'll be the creative lead at an advertising agency or in-house marketing department of a company. Working with the creative team, you鈥檒l create, plan and deliver a strategic vision for clients. This will include being responsible for maintaining a cohesive visual and thematic style for projects and campaigns.

You'll supervise the entire creative process, including the planning and advertising, and will guide the team that works under you. The creative team usually consists of art directors, copywriters and designers.

This is a senior role for creative thinkers and proven leaders. The role carries fast-track promotion, international opportunities and a salary to match.

Responsibilities

Work activities may vary depending on the size of the agency or company and the number of clients, but your main responsibilities will be to:

build an environment for the creative team to work in and oversee their ideas and projects
take responsibility for the creative philosophy and the standard of output across the agency or department
develop ideas for advertising or promotional campaigns
pitch concepts to clients if you work at an agency or present to directors if you work in-house
oversee several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented
liaise with clients to keep them informed and to highlight any issues
understand the commercial aspects of the agency or marketing department
hire and manage the creative team.

Salary

Salaries for graduate advertising creatives generally start from around 拢26,000.
Experienced creative directors who manage small teams, can earn between 拢40,000 and 拢60,000.
Experienced creative directors can earn up to around 拢100,000 in London, and potentially more where they are leading creative operations in a top global brand.

Rates can vary depending on the size of the agency and the geographical location.

Income figures are intended as a guide only.

Working hours

Working hours are usually 9am to 5pm, although evening networking events are a big part of the role. As a creative director, you'll be expected to work long hours on major campaigns. Paid overtime is rare, although some organisations offer time off in lieu.

The industry has evolved to accommodate more flexible working.

What to expect

You'll be busy working to tight deadlines and juggling multiple projects. This high-pressure environment can be stressful at times.
The role is office based but you will be expected to network and socialise regularly with clients and attend a range of industry events and exhibitions.
The office environment is young, dynamic and increasingly multicultural. It's a work-hard, play-hard culture.
Working at the cutting edge of new technology you will be expected to grasp changes in technical innovation across multiple platforms.
Travel within a working week is common. Overnight absence from home may occasionally be required. Working for a larger agency can mean periods of international travel and opportunities to work globally.

Qualifications

Most advertising agency staff are graduates, but a degree is not essential. A postgraduate qualification has little effect on earning potential.

While the traditional route for a creative director, namely a humanities degree and several years of hands-on experience, still holds true, graduates now come from a variety of creative backgrounds, management and technological roles.

New job roles, such as content strategist, producer and app developer offer new routes to senior roles. Key technology skills are increasingly a fast-track route to the industry.

Competition for roles remains fierce.

Skills

As a creative director, you'll need to show:

excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best
strong written and verbal communication skills, as well as presentation skills to make outstanding pitches
plenty of creative ideas and an understanding of the clients' vision
an awareness of current trends in advertising and design
a self-starting attitude and an open outlook
resilience under pressure and against deadlines
an understanding of how creative roles complement other departments, such as finance and data management
knowledge of the software and applications involved in the creative process
skills in managing people, projects and resources.

Work experience

The demand for advertising and marketing roles far outstrips availability, so potential employers are looking for well-rounded candidates with life skills and professional experience. Work experience is a big part of this. Start by attending industry events open to students and networking with industry people. Running a well-read blog and speaking at industry events will also get you noticed.

Short-term placement opportunities may be available. Contact individual agencies directly by sending a CV and cover letter.

The IPA has a comprehensive information pack, Careers in Advertising, which has helpful tips on the industry, advertising roles, as well as details of the various apprenticeship schemes offered by partner organisations.

Demonstrating you're already practising in the area is vital. Consider developing your social media profile, your website or personal blog to give your online brand a more professional feel. Show your commitment while still at university by taking a communications role through the student union or other societies.

Annual industry events, such as Advertising Unlocked, whereby top agencies open their doors, is a good way to make contacts. The National Advertising Benevolent Society (NABS) runs workshops for newcomers to the creative industries.

Find out more about the different kinds of work experience and internships that are available.

Employers

Creative directors work at advertising agencies and in-house marketing departments of large companies.

Employment opportunities and recruitment are handled by each individual agency. They have their own graduate recruitment schemes with applications at the start of the final year of study. Competition is fierce so apply early.

Many graduates start out in advertising and marketing through internships. Once you've gained experience in an agency and built up a professional reputation and network of contacts, there may be opportunity for freelance work.

Networking events and speculative applications, followed up by an informal face-to-face meeting, are established methods to find new opportunities, especially for senior roles.

Look for job vacancies at:

You can also check university careers service vacancy lists and websites.

Professional development

Continuing professional development (CPD) is important, especially keeping up to date with technological changes. Follow industry trends by reading the trade press.

Most agencies offer training on the job but there are many other providers of development schemes.

The IPA offers the IPA Excellence in Business - MBA Essentials online certificate course, delivered by LSE (London School of Economics and Political Science) and offers a variety of short courses and seminars for experienced staff.

Design and Art Direction (D&AD) offers continuing professional development schemes.

You can also showcase your work to gain industry status and foster networking opportunities at the annual CIM Marketing Excellence Awards.

Career prospects

Advertising has three key roles: creative director, managing director and chief executive officer (CEO), with a finance director operating alongside these roles. As a creative director, you might collaborate with a managing director and CEO to establish and grow an agency.

The UK is regarded as a centre of excellence in advertising, with London being a global hub. Singapore is the marketing hub for Asia and Shanghai is growing in prominence too. San Francisco and New York remain the main hubs for advertising in America.

Gaining experience in any of these markets will be extremely beneficial for your career progression.

In marketing, you could become a chief marketing officer (CMO), with the potential to become a chief executive officer (CEO).

In an editorial environment, you could become the creative director across a whole publishing group.

Creative director