Institute for Sport Business
About Institute for Sport Business
Ranked best university in the world for sports related subjects (QS world university rankings by subject 2027 – 2024), Loughborough University has made an outstanding contribution to the world of sport. The university combines exceptional athletes, unrivalled facilities and top coaching with research expertise and active partnerships with major sports leaders and organisations.
The Institute for Sport Business combines an internationally recognised team of academics with research expertise and teaching excellence in the business of sport. It aims to consolidate Loughborough's position as a world-class institution for teaching and research by transferring the university’s success to the business of sport.
Our programmes
Our Sport Business master's degrees incorporate teaching from a broad range of experts in the sport business industry, to empower students with the knowledge and abilities needed to operate across the commercial, not-for-profit and public sport business sectors. Each programme combines learning and skills development to provide students with the skills required to lead and manage sport businesses and organisations across the commercial, not-for-profit and public sectors.
A standout feature of many of our postgraduate programmes is the Collaborative Project module, which brings together students from diverse disciplines to solve real-world business or social challenges. This hands-on experience allows you to work directly with a real business or organisation, gaining invaluable industry insight.
Research
The Institute delivers world-leading research that has real-world impact in an era of significant social, economic, and technological change.
The Institute for Sport Business is an interdisciplinary research group incorporating internationally recognised researchers interested in the business of sport. Its research focuses on money, morality and meaning, and the implications of these factors on sport business. As such, the Institute maintains an interest in sport consumer engagement to improve sport consumption experiences; sport enterprise performance to enhance sport organisation performance; and social innovation to support sport’s social contribution.
Research topics include:
Sport consumer engagement
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Fan and consumer experiences
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Sport product and service evaluation
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Athlete and player support and welfare
Sport enterprise performance
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Leadership and organisational systems
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Innovation and culture
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Technologies, data, analytics and futures
Sport social innovation
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Sport development and peace
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Social impact, capital and legacy
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Sport and (C)SR
Studentships may become available throughout the year, please keep checking our website for details.
Fees and funding
Studying for a postgraduate programme at Loughborough University London is a significant but incredibly rewarding investment in your career and your future. Tuition fees cover the cost of your teaching, assessment and operating University facilities such as the library, IT equipment and other support services, and vary between courses. Visit scholarships and bursaries to find out more about the opportunities on offer.
Iconic location
Loughborough University London is ideally located for students with an interest in both sport and business. Our campus is situated on the Queen Elizabeth Olympic Park and sits amongst numerous world-class sporting venues designed for the London 2012 Olympic Games. The Park is also the venue of choice for a growing number of sports organisations and events.
Adjacent to our campus at Here East, you will find one of our many industry collaborators, BT Sport which actively runs three TV studios, a control centre, 20 edit suites and an audience holding area.
How to apply
Admissions to our master's programmes are made through our online application portal. Apply now for our October 2025 intake.
Contact details
- London@lboro.ac.uk
- Social media accounts