Case study

Esports business management student — Laura Jayne Farnworth

After deciding on a career in esports, Laura Jayne chose to study the HND (Higher National Diploma) Esports Business Management at the University of Salford

Why did you choose this university?

I was looking for universities offering esports courses when I came across the HND programme at Salford. After attending an open day, I chose Salford over other options because I preferred how the course was structured.

This course gives me opportunities to explore different areas of the industry, which will help me determine where I would like to progress after graduation. The university is nearby, so I can also travel home to visit my family and friends.

How is the course structured and assessed?

It's a two-year course with three units per trimester, each covering subjects relating to esports or business, such as:

  • Esports Game Development Foundations
  • Esports Entertainment Technology - Broadcast Technology
  • Ethics and Integrity in Esports.

However, the course offers an optional third and final year to get the full BSc degree. During my second trimester, I will have a chance to secure an industry placement.

In terms of how the course is assessed, there are no exams. There are multiple presentations, which comprise both group assignments and individual presentations. In addition, I have been tasked with creating reports and portfolios.

Most modules have two assignments, one with a deadline in the first half of the trimester and another due during the second half.

The course includes visits from esports industry professionals and the opportunity to attend events run by the Greater Manchester Institute of Technology (GMIoT) network.

What's your university experience been like so far?

My university experience has been interesting, as I've had the opportunity to meet new people through my course and around campus.

I joined the gaming society, where I play board and video games, which is relevant to my course. I've been able to go on trips with these societies, namely ice skating at Christmas.

Above all, Salford's location presents a great opportunity to explore two great cities with lots on the doorstep.

What support have you received from the university?

The university's support includes being assigned personal academic tutors to help with assignments if you're struggling. I have also requested assistance through the personal mitigating circumstances procedure, and the university has allowed for additional time on assignments if and when needed.

How have you managed your finances as a student?

Before I came to university, I budgeted to determine how much disposable income I would have each week and planned out things like my food shopping plus other necessities. Anything I have left over, I treat myself to things like eating out or going to the cinema.

I also ensure I pay for my accommodation as soon as possible, so I don't need to worry about it until the next payment is due.

Finally, I have a part-time job as a student ambassador through the recruitment agency Unitemps, which has helped boost my finances. It gives me the freedom to do the things I enjoy, like going to restaurants.

Briefly tell us about your plans after graduation.

I haven't decided on what I want to do after graduation. However, I will likely pursue the area I feel most drawn to in the esports industry. It's become a huge sector with many areas, so I'm just exploring the best fit for my career.

What tips would you give to others starting their first year of university?

  • Join different societies. This is a good way to meet new people with similar interests, like the roller skating and gaming societies I've joined. These have given me an excellent opportunity to meet friends, build my network and have fun with like-minded people outside my studies.
  • Be as organised as possible. This will improve your university experience and let you focus on what you enjoy most. This extends beyond assignments to your personal life. For instance, making sure you pay rent and bills as soon as you can means you can focus on important things, like studying and spending time with friends.
  • Don't leave your deadlines until the last minute. Being as prepared as possible with assignments alleviates the pressure leading up to deadlines. Even starting your research a few weeks in advance can make a huge difference.

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