SEO consultant — Matt Meazey

While studying for a geology degree, Matt decided to build a website, which led to him leaving the course to pursue a career as a freelance search engine optimisation (SEO) consultant

How did you get your job as an SEO specialist?

I started in digital by designing and building websites, but I was particularly drawn to understanding how to get them ranking well on Google.

That interest led me to specialise in SEO, and I eventually joined a digital marketing agency to focus on it full time.

Why did you decide on a career in digital marketing?

I originally went to university to study geology, but I soon realised that while I found it interesting, I didn't want to turn it into a career.

One night, I was in my halls working on a project where I had to design and build a website about the Apollo spaceflight missions - to this day, I have no idea why that was the task.

I spent days perfecting the site and had one of those lightbulb moments where I asked myself, 'Why don't I just do this instead?'

So, I left university and worked in pubs and warehouses while teaching myself how to build websites. It wasn't planned, but I'm glad it happened.

What's a typical working day like for you?

I manage SEO for about eight clients across various industries. I try to structure my day by doing research and strategy work in the morning and focusing on creative tasks in the afternoon, as that's when my brain works best.

How relevant are your qualifications to the role?

They're not very relevant at all. I have relatively average GCSEs and a distinction in an access to natural science course, but neither played a key role in shaping my career in SEO.

What do you enjoy most about your job?

I'm fortunate to work with ambitious clients who are open to pushing boundaries with me, which makes my work exciting. They're also genuinely great people, which is a huge plus.

I love the variety and how SEO blends technical and creative elements. I enjoy that mix. Plus, the industry evolves so quickly that there's always something new to learn. It never feels stagnant.

What are the challenges?

Artificial intelligence (AI) is something I keep a close eye on, as it's rapidly changing the landscape of digital marketing, I would be lying if I didn't say this was a challenge.

Also, being self-employed can sometimes feel a bit isolating, and I miss the buzz of working in an agency from time to time.

One of the best decisions I made after going freelance was renting a desk in a co-working space for freelancers and entrepreneurs - it's been a game-changer, and I'd highly recommend it to anyone working solo.

How has your role developed, and what are your career ambitions?

Over the past nine years, I've deepened my SEO knowledge and also developed soft skills such as:

• commercial awareness
• communication
• client management
• problem-solving.

As for what's next, I like the idea of running a small boutique SEO agency with a team of up to three people, but that's still a long way off.

What advice can you give to those looking to get into digital marketing?

• Never stop learning - the industry evolves quickly, and staying ahead means constantly adapting and being proactive.
• Find a specialism - some of the most successful digital marketers decide to master a particular area. Discover what you enjoy and focus on becoming an expert in it.
• Think commercially - digital marketing is often seen as a creative industry, which it is, but understanding the numbers behind it can set you apart. A marketer with strong commercial awareness is a rare and valuable find.

Find out more

• Discover how to get into digital marketing.
• Consider freelancing and self-employment.
• Read about the SEO services available via Matt Meazey's website.