Sales training courses

From short and online courses focusing on specific topics, to degrees taking three years, there are lots of training options for those wanting to work in sales

Before choosing the right qualification for you, it's worth taking a look at some sales job adverts to see what type and level of qualification employers are asking for. Speak to companies about the qualifications they value and to current employees to learn about their entry into the profession. It's important to make sure that whatever qualification and training route you choose aligns with your end goal.

Apprenticeships

If you haven't studied at undergraduate level but are currently working in sales, then you could consider doing a degree apprenticeship. One example is the part-time, three-year Level 6 Degree Apprenticeship in Business-to-Business (B2B) Sales at Leeds Trinity University. The apprenticeship will provide essential knowledge, and an understanding of the skills required to successfully work in sales.

Over the course of the programme apprentices will study core modules such as:

• Developing Business-to-Business Sales Practice
• Consultative Selling and Strategic
• Ethical Sales Practice.

You'll spend 30 hours a week in a relevant sales role, while off-the-job learning is completed via lectures, workshops and projects.

Successful completion gives you a recognised qualification and makes you a member of the Association of Professional Sales (APS).

Read up on sales apprenticeships.     

Sales degrees

Undergraduate degrees that focus exclusively on sales are hard to find. More often than not, sales professionals hold other related degrees such as those in business, management or marketing. Alternatively, if you know you want to enter a specific area of sales such as technical sales, a degree in computing, IT or engineering might be useful.

However, Cardiff Metropolitan University runs the three-year BA Sales and Marketing Management, designed to develop strategic sales and marketing managers. You also have the option of completing the course in four years by taking a year-long sandwich placement. Modules include:

• Managing People and Organisations
• Marketing Theories - Sales
• Digital Analytics and Visualisation
• Sales in Practice and Strategic Sales Management.

Postgraduate sales courses

Graduates may also wish to explore the possibility of further study. However, before you invest in a Masters degree, make sure to research companies you may be interested in working for, as some may be willing to financially support you in attaining relevant professional qualifications.

In terms of postgraduate sales courses, it's a similar story to undergraduate degrees. You'll struggle to find programmes solely focused on sales. Instead, you'll need to look for related courses that include modules on sales.

For example, if you've an entrepreneurial mindset as well as a flair for sales, you might want to consider the one-year full-time MSc Innovation and Entrepreneurship (IAE) at WMG, The University of Warwick, which has an elective module in sales and sales management. For entry, you'll need a 2:1 Bachelors degree and to be able to demonstrate your entrepreneurial flair in your Statement of Purpose. For 2025 entry course fees for home students are £30,480.

On the year-long MSc Strategic Marketing programme at Cranfield University you'll have to chance to study compulsory modules such as:

• Customer Relationship Management (CRM) and Customer Experience
• Retailing
• Omnichannel Management and Strategic Sales.

In 2025 it'll cost you £15,475 to study the course.

Alternatively, if you're interest in a career in the arts, consider the two-year MA Marketing, Distribution, Sales and Exhibition at the National Film and Television School. You'll learn how to sell, market, distribute and exhibit films, television shows and games. Tuition fees for 2025 entry are £14,950.

To find out more about Masters programmes with a sales component, search postgraduate courses in sales.

The Institute of Sales Management (ISM) qualifications

As the UK's only qualification-awarding body specialising in sales, the ISM offers courses at five different levels:

• Level 2 - ideal for candidates looking to learn more about the industry, have little to no sales experience and are still in education (studying either full time, part time or completing an apprenticeship).
• Level 3 - if you're in your first or second sales role, this qualification will deepen your knowledge of the industry, enabling you to gain an award equivalent to an A-level or BTEC.
• Level 4 - aspiring or practising sales managers can consider taking an ISM Level 4 qualification, which is equivalent to a Higher National Certificate (HNC).
• Level 5 - designed for practising sales managers looking for a qualification equivalent to a Higher National Diploma (HND) or foundation degree. This includes the Diploma in Sales and Account Management.
• Level 6 - offering a qualification equivalent to a full Bachelors degree, ISM Level 6 is aimed at senior sales managers, directors or those aspiring to progress to senior level.

These are 'nested' qualifications, with each level comprised of 'bitesize' qualifications of a few credits each, meaning you can start small and see whether you're suited to the course, building on your studies to gain higher qualifications as your sales career progresses.

To find out more, see ISM - Training and Qualifications.

Customer service training

One of the core components of a career in sales is the ability to engage with a variety of people. By going on a customer service training course, you'll improve your communication skills, while learning how to stay in control of - and build positive relationships with - your customers.

°Õ³ó±ðÌýCity & Guilds Customer Service NVQ qualifications are offered from Levels 1 to 4 meaning they're suitable for anyone - from entry level to customer service management. You'll prove your competence in the workplace by undergoing observations from an assessor. The skills developed in a customer service NVQ will leave you well equipped to enter the sales industry or progress to the next qualification level.

Entry onto the Level 3 NVQ Diploma in Customer Service from The Open University currently costs £2,900. However, some employers may be willing to fund your studies if you can prove it's a worthwhile investment in the company as well as your future.

If you're looking for more advanced customer service courses to enhance your skills, the Institute of Customer Service (ICS), the industry's awarding body, offers professional management and strategy training for team leaders, managers and senior managers. ICS courses and development tools are only open to member organisations and individuals, with continuing professional development (CPD) included as part of its individual membership benefits. You can check the ICS members list under the 'Our Members' tab to see if your employer is affiliated.

¶Ù¾±²õ³¦´Ç±¹±ð°ùÌý5 skills you'll gain working in customer service.

Sales management training

If you're already established as a sales professional, you may wish to take the next step and progress to management. Becoming certified with a sales management qualification will increase your employability in a highly competitive job market. There are a range of courses on offer:

• °Õ³ó±ðÌýChartered Institute of Marketing (CIM) Managing the Sales Team two-day course, available at introductory, advanced and masterclass levels, is designed to equip sales managers for success in the modern marketplace. The course focuses on both the team and manager development - in areas such as managing underperformance, boosting enthusiasm and accurately forecasting sales. Prices start at £999 (virtually) with CIM members benefiting from a discounted rate.
• °Õ³ó±ðÌýISM Diploma in Sales and Account Management is ISM's biggest Level 5 qualification aimed at experienced sales managers. Candidates are expected to hold either a degree or have gained at least five years' sales experience. The diploma takes approximately 12-15 months to complete, and fees will vary depending on your institution. You'll need ISM membership for all its qualifications, but this is included as part of the course costs.

³Õ¾±²õ¾±³ÙÌýProfessional Academy for information about the different sales management courses on offer from the CIM and ISM training provider.

Short sales courses

As well as qualifications that take weeks, months and years to complete, there are also plenty of short sales training courses on offer.

Skills development company Huthwaite International hosts two or three-day open courses in Leeds and London for individuals looking to improve their sales and negotiation performance. These courses include SPIN Selling, Negotiation Skills and Account Strategy for Major Sales (ASMS).

As well as providing marketing courses, CIM also runs a number of short one to four-day sales training courses held at locations across the UK throughout the year. Available at introductory and advanced levels, they cover topics including:

• the fundamentals of selling
• business negotiation skills
• how to develop your key accounts
• advanced selling techniques
• key account management
• managing the sales team.

Cranfield School of Management runs a two-day, in person course in Sales Management for Growing Businesses. Aimed at anyone responsible for sales functions - whether that's sales managers or frontline sales people. The course costs £2,450.

Online sales training

The London School of Business & Finance (LSBF) runs the Online Master in Strategic Marketing (Sales Management) every 12 weeks. This tailored online course, achieved between 18 and 36 months, covers:

• sales management
• customer relationship management
• advertising and promotion management
• integrated marketing communications.

An undergraduate degree in any subject is required, with work experience considered an advantage. Course fees in 2025 stand at £8,500.

The London School of Sales also run a suite of online sales training courses. From account management and essential sales skills, to sales strategy and sales mindset.

Find out more

• Read all about the sales sector.
• Take a look at sales jobs you could do.